The Work
Two pillars. One performer.
High performance coaching for leaders and teams ready to understand what their mindset is costing them — and what becomes possible when they change it.
Pillar I
The Inner Game
Awareness is the master skill. When leaders understand how their minds work — their patterns, their limits, their defaults — everything changes. Communication deepens. Decisions sharpen. Presence expands. This is where the real work begins.
- Self-awareness & the observing mind
- Mindset under pressure
- Communication & connection
- Leadership psychology
- Perspective & how we construct reality
Pillar II
The Foundation
The body is not separate from performance — it is performance. Sleep, nutrition, and recovery aren’t wellness extras. They are the biological infrastructure behind every decision, every interaction, every result. You cannot outperform a depleted system.
- Sleep architecture & recovery
- Nutrition for cognition & energy
- Stress physiology & resilience
- Longevity & sustainable performance
- The mind-body feedback loop
“What upsets people is not things themselves, but their judgements about these things.”Epictetus
In Their Words
Trusted by high performers.
“Krista was fluid and engaging as she guided our TOVO athletes to realize their full potential.”
Todd Beane
Founder, TOVO Academy Barcelona
“Krista Howell has worked with us to recognize the valuable relationship between mindfulness and our work relationships. With humor, depth of knowledge, and personal anecdotes she taught us not only how our brains work, but also practical exercises we can use to create more harmony in our work and lives.”
Senior Leadership Team
Levi Strauss & Co.
“She showed the importance of being present in everything you do and how that can positively impact your life.”
Levi Strauss & Co.
“This should be taught to the whole company.”
Levi Strauss & Co.
“She was incredible.”
Levi Strauss & Co.
“Krista is a charismatic, personable, and caring performance coach. She truly knows how to blend the latest research and tap into my strong emotional and mental states. While the tools and techniques can work for almost anyone, Krista is intuitive and adapts her skill and wisdom to best fit what could work for me as a unique individual. She understands how fluid and dynamic the mind is and coaches with confidence.”
Lila Lapanja
U.S. Alpine Ski Racer
How We Work
Three ways in.
Private
One to One
Deep, sustained work for individuals who are already performing at a high level and want to go further. Built entirely around your psychology, your goals, your biology.
Corporate
Teams & Leadership
Bespoke programs for leadership teams and organizations. The same two-pillar framework, adapted to your culture, your language, your real challenges — never off the shelf.
Speaking
Keynotes & Offsites
High-impact talks that shift how people see themselves and what they’re capable of. Your audience leaves with a different perspective — and the tools to hold onto it.