About Krista Howell

Krista Howell is a performance mindset coach working with Olympians, elite athletes, adolescent competitors, executives, and leadership teams — including professional football players. Her work rests on a simple premise: high performance from the inside out.

Through her two-pillar framework — The Inner Game and The Foundation — Krista helps high performers understand what their mindset is costing them, and what becomes possible when they change it. Her clients have included athletes at the TOVO Academy in Barcelona, the Senior Leadership Team at Levi Strauss & Co., and U.S. Alpine Ski Racer Lila Lapanja.

Based in Reno, Nevada, Krista works privately with individuals, with corporate teams and leadership groups, and as a keynote speaker.